License Compliance Services Campaign Launching in Brazil

Given the strong performance of the License Compliance Services team’s work with a member in the EMEA region, the member has decided to expand the campaign to Brazil beginning this month. The campaign encourages companies to perform voluntary software asset self-assessments and raises awareness surrounding how genuine licenses and updated software helps protect businesses against cyber threats. This is on the heels of the campaign’s previous expansion to the U.S., which in just over one month has already reached over 1,000 customers with its educational message. Overall, in just 14 months the campaign has reached over 33K existing customers for this member in 12 countries, driving over $8.5M in new revenue to the BSA member.