Unlicensed and counterfeit software is a global problem.
It puts your customers at risk of malware incursions, ransomware attacks, and other critical security threats, costing them hundreds of billions of dollars a year. Strong software asset management (“SAM”) practices can help protect companies from these risks while optimizing their IT asset investments. BSA supports our members by partnering with key stakeholders around the world to raise awareness of these issues and drive license compliance through sound IT procurement. BSA has been successfully developing and executing these campaigns and programs for over 30 years, leveraging targeted local tactics, unparalleled relationships, deep industry knowledge, and our trusted global brand.
Why BSA?
Brand Credibility and Recognition
BSA’s strong brand, global footprint, unmatched expertise, and deep relationships drive strong results for our members.
Industry Knowledge
BSA is the leading advocate for the global software industry and the only global association exclusively focused on software issues.
Local Relationships and
On-the-Ground Experience
We bring together local stakeholders and our members to advance shared compliance goals.
BSA Highlights
- Education Campaigns and Capacity Building
- Public Relations Initiatives
BSA collaborates with stakeholders around the world to educate the market about the importance of licensed software use, build capacity for governments to drive compliance, and promote the software industry.
BSA’s public relations initiatives focus on raising awareness of the risks of using unlicensed software. Whether the initiative is local or global, our targeted tactics, industry knowledge, and strong brand recognition drive powerful results.
BSA collaborates with the Thai government on programs that educate the public about the risks of unlicensed software use.
BSA is working with the International Chamber of Commerce and other key stakeholders to promote the importance of software to the Brazilian economy.
In Mexico, BSA is partnering with the Mexican government and a leading professional training institution to train and certify thousands of students in digital competencies.
In October of 2017, BSA hosted a conference in Warsaw in cooperation with one of Poland’s top newspapers, Legal Daily and supported by The Ministry of Digitalization and The Ministry of the Interior (Cybercrime Unit). More than 60 CIOs, IT managers, and SAM managers from business and public entities attended. We collaborated with members to educate businesses and organizations about the importance of using legal software and how it can help them protect their IT systems from malware and legal risks.
Education Campaigns and Capacity Building
BSA collaborates with stakeholders around the world to educate the market about the importance of licensed software use, build capacity for governments to drive compliance, and promote the software industry.
BSA collaborates with the Thai government on programs that educate the public about the risks of unlicensed software use.
BSA is working with the International Chamber of Commerce and other key stakeholders to promote the importance of software to the Brazilian economy.
In Mexico, BSA is partnering with the Mexican government and a leading professional training institution to train and certify thousands of students in digital competencies.
Public Relations Initiatives
BSA’s public relations initiatives focus on raising awareness of the risks of using unlicensed software. Whether the initiative is local or global, our targeted tactics, industry knowledge, and strong brand recognition drive powerful results.
In October of 2017, BSA hosted a conference in Warsaw in cooperation with one of Poland’s top newspapers, Legal Daily and supported by The Ministry of Digitalization and The Ministry of the Interior (Cybercrime Unit). More than 60 CIOs, IT managers, and SAM managers from business and public entities attended. We collaborated with members to educate businesses and organizations about the importance of using legal software and how it can help them protect their IT systems from malware and legal risks.