Successful Conversion for a Member in China

BSA’s License Compliance Services team is celebrating its first successful deal in China, which has generated $50K in net new revenue to the member involved. Our non-legal end-user outreach services help software companies to acquire, grow, and retain customers. Our campaigns reach IT decisionmakers with a consultative approach that complements and amplifies members’ existing sales and marketing motions. This outcome is the first of what is expected to be many for members in China, providing a new channel for generating revenue in a highly challenging market.