Customer Recognition for License Compliance Work in Brazil

The BSA team received highly positive feedback from an end-user customer in Brazil after engaging with them in a license compliance motion on behalf of one of our members. The customer praised the BSA agent involved in the campaign for providing “excellent support” and displaying “cordiality, professionalism, and empathy during interactions with us.” BSA engagement data worldwide shows that leveraging the BSA brand and global reputation in these types of campaigns decreases negative responses from customers by over 74%. BSA has also re-engaged 60% of customers who previously refused to negotiate with members directly.