New License Compliance Services Campaign in EMEA

In early 2021, a member approached BSA to develop and execute a licensing management campaign in Spain, Germany, France, Italy, Israel, Saudi Arabia and South Africa. Through this campaign, BSA will connect with thousands of companies in the region, helping to educate them on the importance of using genuine software to guard against cybersecurity threats, advising on how to comply with software licenses and IP laws, and encouraging these end-users to assess their installed base and report gaps between usage and licenses. As of July 2021, this campaign has generated over $1.2M for the member, with a conversion rate of over 30%.