Mujeres en la Innovación y la Creatividad (Women in Innovation and Creativity)
BSA’s Mexico team held two events in support of the 2018 World IP Day theme, Powering Change: Women in Innovation and Creativity. On April 25, 2018, BSA partnered with AMCHAM and the USPTO office in Mexico to hold the first event at the Benjamin Franklin Library in the U.S. Embassy. The opening also served as the inauguration ceremony and ribbon cutting for a new exhibit on innovation at the embassy. Following the ceremony, BSA hosted a panel titled “Women in Innovation and Creativity” to discuss how women are contributing to the success of the innovation industry in Mexico.